eric borrazas
Marketing Expert / Creative Director
RESUME
Professional
Information
I am a seasoned marketing professional with over 20 years of experience in all areas of the advertising marketing industry including: creative, business, media public relations and strategy. For the last 12 years I have overseen the day-to-day operations of Synthesis Creative Group. As a Creative Director and Managing Partner of this firm, I have had the opportunity to lead and inspire a team of creative professionals while creating integrated marketing campaigns for such prestigious companies as Avina, AmSurg, Sunrise Community, Rowland Coffee Roasters (Cafe Bustelo and Cafe Pilon), World City, DCOTA, and more. From concept creation, strategy and execution to even new business development, I have been the leading force behind the success of this agency. Additionally, for the last 4 years I have been a partner and managing partner of an out-of-home media firm, Blaze Media, where I oversee all aspects of production of artwork and conceptualize innovative out-of-home campaigns for such national brands like: Heineken, AT&T, Bacardi, Berluti, Hennessy, Grey Goose, Dewars, Fruit Water, Honest Tea, Liberte, Sony and others.
Before my experiences as an entrepreneur, I was a Creative Director at Interamerican Marketing Solutions, where I developed numerous branding US
andLatin American campaigns for such leading-edge companies as 3Com, Adobe Systems, Inc., Lexmark International, Liebert Corp. Ingram Micro, PK Electronics, ViewSonic and more. This experience as well as my position as Director of Marketing with Related Management, where I managed the marketing department has allowed me to grow as a communications expert. I have always offered my employers and my current clients a unique total package – the ability to strategize, concept create, write copy and design, while always maintaining a strong focus on the marketing objective of the campaign.
Work
Experience
Synthesis Creative Group • Creative Director & Managing Partner
2001 - Present
Responsible for the everyday management of a creative advertising agency. In charge of all phases of the creative process from concept to completion. Managea team of creative employees. Strategize, conceptualize and develop integrated marketing programs for Florida-based corporations. Create branding campaigns for leading-edge companies. Write and design all advertising and print collateral – brochures, letterhead packages, direct mail pieces, self promo pieces, sales/media kits, newsletters, etc. Develop social marketing campaigns. Create PR campaigns including, promotional events, press releases, etc. Supervise photo shoots. Responsible for new business development and account management.
Blaze Media • Principal & Managing Partner
2008 - Present
Responsible for the everyday management of a out-of-home media firm. Incharge of all phases of production and operations. Manage a team of employees. Oversee all aspects of production of artwork and conceptualize innovative out-of-home campaigns for such national brands like: Heineken, AT&T, Bacardi, Berluti, Hennessy, Grey Goose, Dewars, Fruit Water, Honest Tea, Liberte, Sony and others. Write business and marketing plans for the firm. Design all advertising material and press releases for promotion of firm and brand development. Responsible for new business development and account management.
Interamerican Marketing Solutions • Creative Director
1997 - 2001
Responsible for all phases of the creative process from concept to completion.
Strategized, conceptualized and developed campaigns for local/Latin American markets. Wrote and designed all ads and print collateral – brochures, letterhead packages, direct mail pieces, self promo pieces, sales/media kits, etc. Responsible for all stages of print production. Created themes/organized trade shows and other special events. Supervised photo shoots. Wrote creative briefs and advertising plans. Presented campaigns directly to clients. Traveled often to discuss marketing initiatives and advertising strategies directly with clients.
Related Management Company of Florida • Marketing Director
1996 - 1997
Managed all advertising/marketing initiatives for over fifty rental communities. Responsible for all phases of creative collateral production from concept to completion. Wrote &designed all print collateral including brochures, letterhead packages, direct mail pieces, etc. Wroteradio scripts and developed other such creative broadcasting and outside advertising strategies tosuccessfully promote rental communities. Responsible for all stages of print production. Supervised press runs and examined color proofs to ensure top quality. In charge of all media relationsincluding media planning, buying, scheduling and ad placement. Analyzed marketing reportson a monthly basis to determine effectiveness of current advertising programs. Established andmonitored advertising budgets for all rental communities. Organized trade shows and other promotional events such as trade shows and open houses for new communities. Compiled researchand analyzed competitive marketing strategies. Created marketing plans and applied set initiatives.
National Lithographers & Publishers • Advertising/Marketing Mgr.
1995 - 1996
Responsible for all phases of the creative process from concept to completion.
Strategized, conceptualized and developed campaigns for local/Latin American markets. Wrote and designed all ads and print collateral – brochures, letterhead packages, direct mail pieces, self promo pieces, sales/media kits, etc. Responsible for all stages of print production. Created themes/organized trade shows and other special events. Supervised photo shoots. Wrote creative briefs and advertising plans. Presented campaigns directly to clients. Traveled often to discuss marketing initiatives and advertising strategies directly with clients.
Izard & Leone Advertising & Multimedia • Account/Production Mgr.
1994 - 1995
Responsible for all phases of print production. Ensured that all jobs were completed and delivered according to schedule. Estimated all print production jobs and obtained
quotes from printers. Supervised press runs and examined color proofs to ensure top quality. Also interacted with clients on a regular basis and even professional photographed product shots.
American Family Cruises • Production /Traffic Coordinator
1993 - 1994
Coordinated production and scheduled all jobs. Ensured prompt delivery of ads to the media. Responsible for maintaining smooth and efficient work flow within the in-house
agency. Responsible for proofing and editing all ads and collateral. Supervised print runs. Organized all ad-related material and the agency slide library.
Commodore/Crown Cruise Lines • Special Accounts Reservations Agt.
1990 - 1993
Responsible for servicing Commodore/Crown’s top producing accounts, selling accommodations, confirming reservations by securing payments from travel agencies and answering cruise related questions. Conducted cruise ship tours upon request. Also assisted in the weekends as a Land-Side Check-In Agent checking-in passengers for Club Commodore – Repeat passengers.
Skills
Qualified By
Professional Mac and IBM skills with proficient knowledge of:
Adobe Creative Suite (InDesign
Photoshop, Illustrator, Acrobat)
Quark Xpress
Deneba Canvas
Final Cut Pro
Microsoft Office (Word, Excel and Power Point)
Strong creative skills in copywriting, layout/design
and photography.
Excellent communication, presentation and organizational skills.
Extensive background in advertising, marketing, print production, media research & planning, out-of-home media
media buying/placement, internet marketing, social marketing and sales.
Languages
Expert Bilingual communication skills both written and verbal – English and Spanish
Florida International University • Bachelor of Science
1990-1995
Bachelor of Science in Communications with a Major in Advertising and a Minor in Fine Arts & Photography
Miami Dade Community College • Associates in Arts
1990-1995
Associate in Arts in Graphic Design with a focus on Photography and Art History
Education
Internship
1992
Conducted research and coordinated trade shows. Also compiled information, created cover layout and wrote copy for the U.S. Hispanic Study. Also analyzed responses obtained form face-to-face interviews and focus groups conducted in research projects. Designed and edited the monthly newsletter Inside Strategy.