eric borrazas
Marketing Expert / Creative Director
select projects
Logos |01
Logos & Branding |01
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I truly believe that the visual identity of a logo can make or break a brand in the eyes of a discerning consumer. Throughout a single company's history, various logos serve as indicators of values, loyalty and togetherness. Oftentimes, a logo signifies the presence of a product, service or movement. The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole. When you see a logo, it triggers how you feel about a company and what they provide. When I design a logo, it has to identify a business or product in its simplest form.
Print Media |02
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After working with hundreds of brands over the past 20+ years, I've seen a lot of change. Capturing market share is becoming more elusive. Marketing must work harder than ever before, and creating relevant brand connections has become increasingly complex. I believe that print media needs to represent the brand and must complement the design and focus of the campign. I believe that colors, shapes, typography, photography and illustrations all need to work together as a design to create impactful marketing material. Strong print media needs to inspire people to feel, influence how they behave and compell them to act.
Print |02
Ads |03
Advertising Campaigns |03
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Strong advertising inspires people - how they think, feel and act. The most powerful advertising campaigns get that way through strategies that draw on demographics, psychographics, culture, capabilities, customer insights and experiences that define the campaign and help guide the focus. Building a strong advertising campaign requires both strategy and imagination. And when you bring them together, you get big ideas and even bigger outcomes. As a marketing professional, I believe you have to harness commercial and creative approaches to build compelling advertising campaigns that inspire people and impact your bottom line.